Well selling online is not something anyone can do successfully. It is an art and people who have the knack to manage that tend to make a lot of money online. Today many retailers and successful brands have established online setups, and this is why the smaller brands and smaller settings need to be very vigilant to be successful. Some people sell online clothes, some sell online jewelry while some sell online cosmetics. These all businesses require complete disclosure on the parts of the seller. People who sell online electronics need to offer refund possibilities as well. The below mentioned sell online tips and tricks that can employed are:
- The starting price of the products should be less. Pricing too high is not going to bring in customers. In the start of your selling business, you can just state reasonable prices with low-profit margins. This makes sure that you can ensure a few customers to come in. When the prices are high or too high people, tend to avoid such products as they feel it is too risky to invest. Lower priced products tend to sell quickly as people look at them as small investments and tend to avoid hesitations when purchasing.
- Take great pictures. This is important because people make decisions after looking at the things majority of the time. It has been noticed time and again that even if the product is something that can be bought casually from the shop is portrayed as a unique item, with pleasing photography, people buy it more often as compared to the traditional selling style. The pictures help in convincing and reducing dissonance. Putting up pictures of the products from different angles give an idea to the buyer about the how a product would look and what are the features. This also makes them think that they are making decisions after being completely satisfied with the product. The chances of selling the products increase.
- Giving complete details. Disclosing full details to your customers is one of the most reasonable things to do. Customers like making informed decisions. Customers like to read the particulars of the product so that they are aware of the features and the pros and cons of the thing that they are purchasing.
- Reduce the shipping charges. Many a time people are willing to pay hefty amounts for the product they desire to possess, but they do not like paying extra shipping charges. As the shipping costs look like an added burden to them. Keeping a profit margin is a seller’s right, but the vendors should try to opt for free shipments or lowest possible cost for delivery to encourage the buyers.
- Having customer reviews and feedbacks on the website can help motivate more customers. There were times when the businesses were only interested in selling. But today the customer is the boss; this is the mantra that is being followed. This is the reason every seller’s page should have an option of reviews as this will help in understanding the perspective of the consumers. The reviews will assist in improving and as well as ensure that the visiting customers get a general non-biased opinion about the product.
- Have a follow up with the customers once the purchase is made. This helps in making the customer feel special. Following up with the customers comes under customer service, and customers enjoy the after sales service as they feel that the business is honestly involved with them. This one of the extra service that goes a long mile. Having an excellent and cooperative after sales service can act as an indirect marketing venture ensuring that the business is publicized in a positive light.
— Anurag Gupta (@author_anurag) 15 de junio de 2017