Do you know how many people look for jewelry on the online markets? A lot! Therefore, this might be the perfect time for you to start selling online jewelry – but there are few things you should know before you get your hands on the keyboard and set an ecommerce website.
Being in the online jewelry market may sound very profitable, yet the competition is on a higher level. It’s a multi-billion industry, it’s expected – but there even a small percent of the market means great profits.
Is there a reason not to sell jewelry online?
No. It’s a consumer product that people need for various occasions, so the demand will be on the positive scale constantly, regardless if you sell online locally or worldwide.
(Read more about: Want To Create A Profitable Online Jewelry Business? Here Are the 3 Steps )
It’s very diverse and customizable, there are so many different product that can be combined with as many different materials, such as gold, silver, bronze, diamonds, gems etc.
Follow the Trends
You must keep your brand interesting so buyers that go with the trend be interested in what type of jewelry you sell online. Think, this is a product that people buy to show off or use as gift – so it has to be trendy in order for them to get the need to buy a new one from YOUR store.
The industry is always evolving and there are always new trendsetters, so the offer always drifts where the trend is. Setting a new trend is a great idea, but most likely an expensive one as you’d need to pay many authorities influencers in the fashion world to wear and promote your brand and items.
Don’t Use Fake Jewels Online
Just don’t. Avoid selling jewels that are similar to other brands and are not original or are not the same quality. While the market of quality jewelry is competitive, there is a market that sells fake jewels and this is illegal.
As I’ve already mentioned above, the market is very competitive so you must be different and have a unique thing to offer to the buyers in order to get sales. While this may sound like a general advice and something that is hard to pull off when you sell online jewelry, I think it’s not the case.
There are many ways you can keep your products unique, or design them in a unique way and conditions. Another option where you can be unique is making and selling fair trade jewelry – this is something that is trendy and artsy.
What do you think about selling online jewelry? What kind of jewelry would you be selling on your website?
— Robin Yearsley (@robinyearsley) 19 de junio de 2017